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About GraphiCom
Its not often you find
a graphic designer with over 10 years of professional marketing
experience. My name is Steve Kellogg and I am the President of
Graphicom. I work directly with you on every project. My career
includes:
- 10 years experience developing marketing collateral for
a diverse range of clients, including those in the Medical,
Manufacturing, Telecom, Financial, IT, Government, Consumer
and Retail business sectors.
- 12 years experience as VP of Marketing within
the Wireless Communications Industry, developing marketing
programs for
VeriZon Wireless, AT&T, US West, 360 Communications, LA Cellular, Nextel
and other regional cellular carriers.
- Published author, marketing consultant and guest
speaker at trade organizations.
This broad range of expertise has provided me
with a very clear understanding of why potential customers even
bother to review your print, web, interactive or email marketing
collateral in the first place. Why? Read on... |
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The Truth About Sales Collateral
We’re all being bombarded with information these days.
More direct mail, more e-mail, more voice-mail... more everything!
It’s overwhelming!
I know we like to think that our collateral
will be studied and reviewed word-by-word, page-by-page. But
because of today’s
sheer volume, most people look at your collateral, whether it’s
in print or on the web, much like they look at a billboard going
by at 60 MPH! How quickly you are reviewing
this website for instance? See what I mean. In short, most people
will only give you 20 seconds to decide whether or not your materials
are worth further review! |
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Why Our Designs Work There
is really only ONE reason why people will ever bother to look
at your collateral: To see if it will meet their particular need.
Potential customers
want to read about you only after they know "what's in it for
them". Whether in print, on the web, by interactive methods, or
even in an email, your marketing collateral MUST first meet a viewer’s
need! |
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We’re
Experts at Proving Your Credibility Now that
you’ve got the interest of a potential customer,
the next big step is to prove your credibility. Everyone says
they have the best products, the best services or the best price.
Unless you can prove your claim quickly,
it’s all just “blah,
blah, blah” to a potential customer and...your 20 seconds
are up! We’re experts at visually establishing
your credibility! |
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We’re
Experts at Igniting Viewers into Taking Action
If your collateral can visually solve a problem
and then prove your credibility,
then igniting viewers into taking action is much easier! A good
design makes it very clear what you want viewers to do.
People don’t have time to
try and interpret what action you want them to take. We’re
experts at developing a clear road map within your print, web,
interactive and email collateral that leads viewers directly
to your desired outcome. |
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