Compliance Issues
We fully comply with
the CAN-SPAM Act of 2004.
The CAN-SPAM Act (Controlling
the Assault of Non-Solicited Pornography
and Marketing) went into effect January
1, 2004. We strongly encourage you to review the entire contents
of the Act by clicking here:
http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm
As a courtesy, we've included a rundown
of the law's main provisions:
- It bans false or misleading header information.
Your email's "From," "To," and routing
information – including the originating domain name
and email address – must be accurate and identify
the person who initiated the email.
- It prohibits deceptive subject lines. The
subject line cannot mislead the recipient about the contents
or subject matter of the message.
- It requires that your email give recipients
an opt-out method. You must provide a return email address
or another Internet-based response mechanism that allows
a recipient to ask you not to send future email messages
to that email address, and you must honor the requests.
You may create a "menu" of choices to allow a
recipient to opt out of certain types of messages, but
you must include the option to end any commercial messages
from the sender. Any opt-out mechanism you offer must be
able to process opt-out requests for at least 30 days after
you send your commercial email. When you receive an opt-out
request, the law gives you 10 business days to stop sending
email to the requestor's email address. You cannot help
another entity send email to that address, or have another
entity send email on your behalf to that address. Finally,
it's illegal for you to sell or transfer the email addresses
of people who choose not to receive your email, even in
the form of a mailing list, unless you transfer the addresses
so another entity can comply with the law.
- It requires that commercial email be identified
as an advertisement and include the sender's valid physical
postal address. Your message must contain clear and conspicuous
notice that the message is an advertisement or solicitation
and that the recipient can opt out of receiving more commercial
email from you. It also must include your valid physical
postal address.
There are also other rules concerning the labeling
of sexually explicit content, but Graphicom NEVER accepts
clients who wish to engage in this type of email marketing,
nor do we EVER accept clients who wish to
broadcast any illegal, unethical or misleading content.
The law also notes that a "transactional
or relationship message" (email that facilitates an
agreed-upon transaction or updates a customer in an existing
business relationship) may not contain false or misleading
routing information, but is otherwise exempt from most provisions
of the CAN-SPAM Act. GraphiCom complies with the CAN-SPAM
Act of 2004 no matter what type of message is being sent
- whether to an existing business relationship or otherwise. |
