We Modify the Content Based on What Worked
Email
Marketing is a Process
Once we've analyzed the reports,
we offer suggestions for your next campaign. As any direct mail
professional will tell you, the first rule of direct mail marketing
is test, test, test. The same is true for email marketing. Successful
email marketing comes from learning from past performance and
testing new campaigns against those with the best success.
What excites marketers the most about email marketing
is that it is so immediately measurable. You would never be able
to track, measure and analyze the results of other types of marketing
so fast and comprehensively as email marketing! Print
ads can't do it, TV ads can't do it, even web sites can't do
it. Marketers have been begging for some sort of ROI
index on their marketing efforts for years. Email marketing provides
just that! A fast, accurate and meaningful way to measure ROI.
In a recent report released by the Winterberry
Group, email outperformed both direct mail and telemarketing
in generating sales. According to the New York-based consultancy,
email generated 17% more sales (per marketing dollar spent) than
direct mail. This is remarkable when you consider that the ROI
on email marketing is, on average 23 times higher than the ROI
for direct mail!
Bottom Line:
- Email marketing generates 17% more sales
(per marketing dollar spent) than direct mail
- The ROI on email marketing is 23 times
higher than the ROI for direct mail.
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