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Case
Studies |
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Case Study
#1
Client: PHOTOWORLD MAGAZINE
Assignment: Redesign
the cover and inside pages of an
internationally distributed consumer
photography magazine with the primary
goal of increasing newsstand sales.
Cover Challenge: (1)
Create a new name for the magazine.
(2) Get readers to actually “see” and
ultimately pick up the magazine from
the very crowded newsstands of Barnes & Noble
and other upscale book/magazine retailers.
Inside Pages Challenge: Upgrade
the look, usability and navigation
of the pages.
Outcome: Responsible
for entire project, from concept to implementation.
New cover design increased newsstand sales
by 67%. Was then asked to lead a team to
redesign the entire magazine, front to
back. PhotoWorld Magazine has since doubled
its subscription base and was recently
sold for a healthy profit. |
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BEFORE |
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AFTER |
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| “Our revenues
have increased a whopping 67% since GraphiCom
redesigned our magazine. GraphiCom has a
keen sense of creating just the right mix
of design and marketing. They are ON TIME
with major deliverables and they LISTEN to
their clients; two critical measures for
success.”
Ed Balian, Ph.D., Publisher of PhotoWorld
Magazine |
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Case Study
#2
Client: OREC Professional
Marketing Systems, Inc.
Assignment: Create
the most professional looking orthodontist
patient handbooks in the industry
Challenge: To
create 2 compelling, easy to understand
yet professional patient handbooks, one
appropriate for children and teens
and one appropriate for adults.
Outcome: Responsible
for entire project, from concept to implementation.
Since the release of these new patient
handbooks, OREC has enjoyed record
sales of these books to orthodontic
practices throughout the United States
and abroad.
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Adult
Orthodontic Patient Handbook |
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Child/Teen
Orthodontic Patient Handbook |
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| “Since GraphiCom redesigned our existing
products and collateral we’ve experienced
a substantial increase in sales revenues.”
Jessica Swift, V.P. Operations, OREC Corporation
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Case Study
#3
Client: Javo Beverage
Company
Assignment: Design
all marketing and training materials,
product packaging, POP, POS and trade
show display materials for Javo’s
launch of coffees, lattes, frappes and
other specialty beverages.
Challenge: Introduce
and differentiate Javo’s line of
fine coffees and specialty drinks to
potential distributors, within an already
crowed and competitive market.
Outcome: Responsible
for the development and delivery of all
marketing, packaging and POS/POP
materials. In the year since managing
Javo’s marcom, their
stock has gone from $14 a share to $46 a share. Distribution has increased substantially
and now includes private label distribution by Wolfgang Puck, California Pizza
Kitchen, Circle K convenience stores, and
many others, both here and abroad. |
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Frozen
Yogurt Packaging |
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Ice
Cream Bar Packaging |
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POP/POS
Materials |
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Sales
and Marketing Collateral |
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PowerPoint
Slide Presentation Graphics |
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Trade
Show Graphics |
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| “We are usually
on extremely tight deadlines with the development
and delivery of our marketing
materials. GraphiCom consistently delivers
what we need within hours, many times within
the same hour! If only all our vendors
were this responsive!"
Gary Lillian , President,
Javo Beverage Company |
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