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Its not often you
find a San Diego graphic designer with over 10 years of professional
marketing experience. My name
is Steve Kellogg and I am the President of Graphicom. I work directly
with you on every project. My career includes:
- 10 years experience developing graphic design in San
Diego for a diverse range of clients,
including those in the Medical, Manufacturing, Telecom, Financial,
IT, Government, Consumer and Retail business sectors.
- 12 years experience as VP of Marketing within the
Wireless Communications Industry, developing marketing programs for
VeriZon Wireless, AT&T, US West, 360 Communications, LA Cellular,
Nextel and other regional cellular carriers.
- Published author, marketing consultant and guest speaker
at trade organizations.
This broad range of expertise has provided me with a
very clear understanding of why potential customers even bother to
review your print, web, interactive or email marketing collateral in
the first place. Why? Read on... |
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Why Our Designs Work
There is really only ONE reason why people will ever
bother to look at your collateral: To see if it will meet their particular
need.
Potential customers want to read about you only
after they know "what's in it for them". Whether
in print, on the web, by interactive methods, or even in an email,
your marketing collateral MUST first meet a viewer’s need! |
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We’re Experts at Proving Your
Credibility
Now that you’ve got the interest of a potential
customer, the next big step is to prove your credibility. Everyone
says they have the best products, the best services or the best price. Unless
you can prove your claim quickly, it’s all just “blah,
blah, blah” to a potential customer and...your 20 seconds
are up! We’re experts at visually establishing your credibility! |
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We’re Experts at Igniting Viewers
into Taking Action
If your collateral can visually solve a problem and then
prove your credibility, then igniting viewers into taking action is
much easier! A good design makes it very clear what you want viewers
to do. People don’t have time to try and interpret what
action you want them to take. We’re experts at developing
a clear road map within your print, web, interactive and email collateral
that leads viewers directly to your desired outcome. |
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